Meet the 'baby travel influencer' who earns around P50,000 a month and has 30,00 followers
Living large in a small package.
Meet Briggs Darrington, an adorable one-year-old who's been dubbed as the first social media "baby travel influencer." Briggs and his family have been traveling cross-country in America, gaining numerous sponsored posts and garnering almost 30,000 followers on Instagram and over 280,000 likes on TikTok.
Ever since he was born on Oct. 14, 2020, Briggs' mom Jess has been regularly posting on the Instagram account @whereisbriggs. And though the social media account is largely focused on the baby, the content is actually more on tips and tricks on how to travel with a toddler in tow.
From California beaches to Alaska mountains and Grand Canyon slopes, Briggs' mom has been giving advice on everything baby travel-related, from bringing a child to a place with a high altitude to treating possible sunburn.
Don't call them newbies though, as Jess was a travel blogger even before Briggs was born.
"When I got pregnant with Briggs in 2020, I was really nervous that my career was over, as I didn’t know if it was possible to continue with a baby," Jess shared with The Daily Mail.
"So I started to look for social media accounts that talked about baby travel, I couldn’t find a single one! I saw a gap and decided to set up social media accounts as a fun way of sharing everything that I learned—the good and bad—of traveling with a baby, to help other first-time parents."
Since then, the pair had been approached by numerous sponsors, with Jess estimating monthly earnings of over $1,000 (P50,000) for the one-year-old. Other brands have also been providing them diapers and wipes to cater to Briggs' baby needs.
"He has quickly become much more popular than us with brands and tourism boards. and I don’t blame them, he’s so cute, I’d want to work with him too," Jess gushed.
As for Briggs, he has yet to comment on his social media success, but we're sure the little guy is beaming over the love.