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BTS Member J-hope is Louis Vuitton's new brand ambassador

By John Patrick Magno Ranara Published Feb 24, 2023 4:20 pm

BTS member J-hope is now part of the Louis Vuitton family!

The French luxury brand has named the K-pop star as its new brand ambassador shortly after he made an appearance at their menswear show back in January.

This marks his return to the prestigious fashion house, having previously been its brand ambassador together with his bandmates RM, Jin, Suga, Jimin, V and Jungkook back in 2021 before their partnership eventually expired.

Back at the 64th Annual Grammy Awards held in April last year, it can be remembered that the Korean boy band made their fans swoon as they graced the red carpet of the ceremony decked in garments by Louis Vuitton. J-hope wore an all-white suit with matching sneakers, all while boasting jeweled brooches that completed his look.

Now that J-hope is back to promote the brand, Louis Vuitton said in a statement that the singer-songwriter and rapper "brings his unique charm and style to this exciting new chapter with the maison." 

"He is beloved by fans across the world for his upbeat energy, precise choreography and creative musical direction. With a positive on-and-off-stage presence, J-Hope continues to push artistic boundaries and inspire international audiences," they added.

Other brand ambassadors of the fashion house include Jackson Wang, Bradley Cooper and Tahar Rahim.

Recently, his bandmate Jimin was also chosen as an ambassador for another luxury fashion house, Dior, and was seen hanging out with some of Hollywood's famous faces like Robert Pattinson at the brand's fashion show in Paris in January.