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BTS’ Suga has been named as Valentino’s new ambassador

By Melanie Uson Published Jan 17, 2023 9:02 pm

BTS’ Suga is Valentino’s new ambassador.

Following the announcement that Jimin is now Dior's endorser, fellow member Suga has been announced by the Italian luxury fashion house as its new brand ambassador. 

In a report by fashion outlet Women's Wear Daily, Suga was revealed to be one of the company’s DI.VA, which stands for “Different Values” ambassador.  

Apart from belonging to one of the most popular K-pop bands worldwide, Suga is recognized by Valentino Creative Director Pierpaolo Piccioli as "a multifaceted artist.” 

The brand described the music producer as “an interpreter [who] uses his talent and his work to express himself with energy and authenticity." It added that Suga "perfectly embodies everything that DI.VA.s testimonials stand for: diversity, inclusivity, creativity and passion.” 

Suga is also set to participate in the Maison Valentino Essentials campaign dedicated to menswear. 

In May 2022, the fashion brand also collaborated with Sir Lewis Hamilton, the seven-time Formula 1 World Champion for the Valentino Pink PP advertising campaign.

BTS has previously served as an ambassador for the luxury brand Louis Vuitton back in 2021.